Adelphi staff support Breast Cancer charity day

October 18, 2019

“This year, 55,000 women will hear the words ‘it’s breast cancer’ and around 11,500 women will die from it. Research holds the key to a future where all that changes.”

So starts Breast Cancer Now’s 2019 ‘Wear it Pink’ campaign content. Wear it Pink Day is one of the UK’s biggest annual fundraising events, having raised over £33 million since launching in 2002.

Breast Cancer Now’s ‘Wear It Pink’ campaign stands as a vibrant and impactful initiative dedicated to raising awareness and funds for breast cancer research and support. Every October, individuals, schools, and workplaces are encouraged to wear pink attire to show solidarity with those affected by breast cancer and to contribute to the ongoing efforts to find a cure. The campaign not only serves as a visual symbol of support but also sparks important conversations about breast health and the importance of early detection. Participants are encouraged to organize events, from pink-themed bake sales to workplace pink dress-up days, fostering a sense of community engagement. The funds raised through ‘Wear It Pink’ play a crucial role in supporting Breast Cancer Now’s mission to fund groundbreaking research, provide vital support to those affected, and ultimately work towards a future where breast cancer no longer poses a threat. The campaign brilliantly combines advocacy, community involvement, and fundraising to make a meaningful impact in the fight against breast cancer.

On Friday 18^th October, Adelphi’s staff came together, united under this symbolic colour, to raise money for life-saving breast cancer research. Many of our staff have first-hand experience of the devastation this disease can bring, making it an extremely poignant cause for all involved. Charity and community are very much at the heart of the Adelphi Group’s values, and we are proud to have shown our support.

Scroll down for some fun photos from our day…

< Previous All blog posts Next >