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Adelphi Abroad – Middle East
May 1, 2019
Adelphi Abroad – Middle East
International visits provide significant advantages for business representatives seeking to establish connections with customers in various regions. One key benefit is the ability to cultivate a deeper understanding of local markets, enabling representatives to tailor their products or services to meet specific regional needs. Face-to-face interactions build trust and rapport, fostering stronger business relationships that are often challenging to achieve through virtual communication alone. Additionally, these visits offer a first-hand opportunity to grasp cultural nuances, which is crucial for effective cross-cultural communication and negotiation. By immersing themselves in diverse business environments, representatives can gain insights into market trends, regulatory landscapes, and customer behaviours, ultimately enhancing their ability to make informed decisions and adapt their strategies to the intricacies of each region. Overall, international visits play a vital role in expanding a company’s global reach and promoting sustained business success.
From 24th March to 10th April 2019, Adelphi Masterfil’s Commercial Director Catharine King travelled the Middle East, to visit existing clients and establish new relationships in the region.
Her visit comprised Bangladesh, Sri Lanka, Kuwait, Dubai and the United Arab Emirates, where she met with clients who fill products from pharmaceuticals and personal care products, to food and beverages, chemicals, lube oil and more. Such trips are invaluable to our team, as Catharine sees first-hand the production environment and the containers being filled, to better understand the needs of our customers.
Of particular interest was the award winning System F-1800 automatic filler, which was launched at the PPMA Show in 2016. Catharine describes the footage of this machine as her “most used tool” while overseas, as it continues to impress clients across all these industries.
Adelphi Abroad: Adelphi has representatives in over 15 countries, but also regularly undertake visits to international clients. To identify the agent in your area,
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If you would like to enquire about a site visit to discuss your production requirements, either in the UK or overseas, please don’t hesitate to contact us on +44 (0)1444 472300, or email info@adelphi.uk.com
